Is a decade a good enough time to gauge what your customers are looking forward to from your next collection? We are not 100% sure about that but we do have a fair idea. What we are very sure about is that over the years we have managed to surprise them with our designs and fabrics. And their response motivates us to work harder so that we do not disappoint them. So, what goes on in our minds once we decide it’s time to work on a new collection? – A zillion things! The entire

Intrigued by the idea of making various products with hand loomed banana fibre fabric, two women entrepreneurs who share a love for ethnic and handmade products, joined hands to set up a firm called Earthy Hues. Earthy Hues is today, a design house which conceives a product, sources the raw materials and works in unison with a strong team of artisans who toil relentlessly to create a piece befitting the product line. One of the first products from the Earthy Hues stable is th

When the idea behind Earthy Hues was on its way to becoming a reality, we realized that setting up a store of our own in “the world’s most dynamic city”, Bangalore, would require huge investments. Initially, we sold our products only from our homes. Though we received an encouraging response, we decided to look out for other avenues to sell. We decided to find out if any store would be willing to offer us ‘shelf space’. The challenge here was not only to find a store willing

At Earthy Hues, we give a lot of importance to our customers’ satisfaction and value their feedback immensely. There have been instances when new products were created or a few products were slightly altered based on the suggestions we received from our clients. That could probably be the reason why they remember us and buy from us each time they need to shop/gift. Our joy knows no bounds when we receive words of appreciation from them. Compiled below are some of the testimo

In this day and age when everyday jargon includes “digital economy”, “going cashless”, “e- banking” etc., online shopping is becoming a much preferred option among the shoppers. In the last 5 years, we at Earthy Hues have been witnessing a growing need among customers to become digitally literate. Initially, the customers were a bit apprehensive about ordering a product online; most importantly, whether it’s safe to do money transactions online. Other concerns included whet